B2C (Business-to-Consumer) airtime top-up, also known as mobile recharge or mobile top-up, is the process by which individual consumers purchase and add credit to their prepaid mobile phone accounts. This is a common practice in the telecommunications industry, allowing mobile phone users to maintain their service by adding funds to their accounts. Here’s how B2C airtime top-up typically works:

Purchase of Airtime Credit:

  • Individual consumers decide to add credit to their prepaid mobile phone accounts. They can do this through various channels, including physical retail stores, online platforms, mobile apps, ATMs, kiosks, or even by purchasing physical recharge cards or vouchers.

Selection of Amount:

  • Customers choose the desired amount of airtime or credit they wish to add to their mobile account. This amount can vary depending on their needs and budget.

Payment Method:

  • Customers select a payment method to pay for the airtime credit. Common payment methods include cash, debit/credit cards, mobile wallets, bank transfers, and online payment platforms.

Transaction Processing:

  • Depending on the chosen purchase channel, the transaction is processed. This can involve the customer entering their mobile phone number and the selected amount, or it can be done electronically if the purchase is made through a digital platform.


  • After the transaction is completed, the customer receives a confirmation of the successful top-up. This confirmation may include a receipt, SMS notification, or email, depending on the purchase method.

Account Update:

  • The mobile network operator’s system updates the customer’s prepaid account balance in real-time to reflect the added credit. The customer can now use this credit for making calls, sending text messages, or using mobile data services.

Usage and Depletion:

  • As the customer uses their mobile services (e.g., making calls, sending texts, or using data), the airtime credit is gradually depleted until it reaches a zero balance or a minimum threshold, at which point the customer may decide to top up again.

Repeating the Process:

  • Customers can repeat this process whenever they need to add more credit to their prepaid accounts. The choice of purchase channel and payment method may vary depending on their preferences and accessibility.

Auto-Recharge (Optional):

  • Some customers may opt for auto-recharge services offered by their mobile network operators. With auto-recharge, the mobile operator automatically tops up the customer’s account with a specified amount at regular intervals or when the balance falls below a certain threshold.

B2C airtime top-up is a convenient way for consumers to maintain their mobile phone service without the need for long-term contracts or postpaid billing. It provides flexibility and control over their mobile expenses, allowing them to add credit as needed. This process has evolved with technology, and many consumers now prefer digital channels and mobile apps for quick and hassle-free top-ups.

Interested to launch branded B2C airtime topup solution for your business https://vayupay.com